If you just need the backup to use with the Google Ads Editor and use the Import option here later then the Save as Account archives (.aes) will also work. When exporting, it’s important that you select the save as type option to “CSV files with Images in ZIP archives” if you want to see all of the data that is exported. Since we’re backing up the entire account, we’ll use Export whole account from the list. Įxport gives you the option to have 4 types of exports:Įxport whole account creates a backup of the entire account.Įxport selected campaigns and ad groups create a backup of all the campaigns and ad groups that you select.Įxport current view creates a backup of the view in the account explorer, If you have some campaigns filtered based on some rules then this will create a backup of what’s on the screen.Įxport custom rules creates a backup of the custom rules that you have set on the account. To make backups of your accounts, select ‘Account’ from the menu bar, and choose Export. Note: All changes made to the campaigns (Bids, Targeting, Optimizations, etc) will have to be done and then in order to be made permanent on the account, you would have to click on POST in the top right corner.Ĭhanges made on the account using this tool are not implemented until you click Post. This is where you can make changes to the campaigns, do a lot of bulk edits or even import campaigns from other accounts here. Once you’re successfully logged in, you would have all of the accounts that you have access to on this screen.Ĭlick on whichever account you want to backup and click Open. Here, click on +Add to connect your Gmail account and gain access to your Google Ads accounts. You’ll be greeted with the Accounts Manager window. We’ll be making use of one such feature here to create backups. It’s considered a high-level tool with access to more functionality than what you find in the browser version of Google Ads. Google Ads Editor is a free downloadable software from Google that connects to your Google Ads account and allows you to edit your campaigns and manage your accounts as you would through their web platform. What Do You Need?įor advertisers like us that manage hundreds of accounts, there is only one tool that allows us to create backups of our Google Ads accounts. It is essential that you keep regular backups of the accounts you manage so as to revert back to them in case you have issues with your Google Ads account. So What’s the Answer… Backup Your Google Ads!īACKUPS, it’s simple, whether you are an agency or a solopreneur or a freelancer. Okay, how about when a media planner on your team nukes your account? What then? We all know how tedious the Google Ads History feature is, it’ll be almost impossible to revert the account to a previous state when your campaigns were working fine before your intern or junior messed all of it up. “We only advertise for registered reputable businesses so we will never get disapproved” “But I’ve never had a disapproved account” There is too much valuable data on the account for you to just wait for your account to be disapproved and then do something about it. From targeting options to negative lists, placements, bids, locations adjustments, tracking templates, etc. Whether big or small, all Google Ads accounts have an exorbitant amount of details that go into making their campaigns successful or just work correctly in the first place. One of the most important things you can do is backup your Google Ads account.
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